Wolverine
10-05-2009, 10:23 PM
I hate big government getting in the way but I also like the fact that now bloggers will have to disclose any freebies they received for reviews and or editorials.
Something of a pet peeve of mine, is to always disclose what I'm reviewing and or given. So for me and this site, it's what we've been doing for the past 9+ years.
Then again I don't usually have a problem telling it like it is, after a publisher flies me out to a big event at a major military base here on the West Coast. :hand:
Today the FTC announced the following:The FTC will require that writers on the Web clearly disclose any freebies or payments they get from companies for reviewing their products. The commission also said advertisers featuring testimonials that claim dramatic results cannot hide behind disclaimers that the results aren't typical.
The FTC said its commissioners voted 4-0 to approve the final guidelines, which had been expected. The guides are not binding law, but rather interpretations of law that hope to help advertisers comply with regulations. Violating the rules, which take effect Dec. 1, could result in various sanctions including a lawsuit.
I can't wait to see how this effects the larger online media type sites like IGN, Gamespy and Gamespot to name a few... The there is all those so called hardware type sites. The web just got interesting.
- Source: Yahoo (http://finance.yahoo.com/news/FTC-Bloggers-testimonials-apf-468964868.html?x=0)
More... (http://www.fpsadmin.com/forum/showthread.php?t=18577&goto=newpost)
Something of a pet peeve of mine, is to always disclose what I'm reviewing and or given. So for me and this site, it's what we've been doing for the past 9+ years.
Then again I don't usually have a problem telling it like it is, after a publisher flies me out to a big event at a major military base here on the West Coast. :hand:
Today the FTC announced the following:The FTC will require that writers on the Web clearly disclose any freebies or payments they get from companies for reviewing their products. The commission also said advertisers featuring testimonials that claim dramatic results cannot hide behind disclaimers that the results aren't typical.
The FTC said its commissioners voted 4-0 to approve the final guidelines, which had been expected. The guides are not binding law, but rather interpretations of law that hope to help advertisers comply with regulations. Violating the rules, which take effect Dec. 1, could result in various sanctions including a lawsuit.
I can't wait to see how this effects the larger online media type sites like IGN, Gamespy and Gamespot to name a few... The there is all those so called hardware type sites. The web just got interesting.
- Source: Yahoo (http://finance.yahoo.com/news/FTC-Bloggers-testimonials-apf-468964868.html?x=0)
More... (http://www.fpsadmin.com/forum/showthread.php?t=18577&goto=newpost)